The 7 Red Flags Nobody Tells You About New Launch Projects (2025 Real Estate Guide)

Buying a new launch property feels exciting new towers, early-bird pricing, and the promise of a fresh start. But in real estate, not everything is as picture-perfect as it looks in the brochure. Many buyers overlook key risks that can impact possession timelines, cost, and long-term property value. Here are the seven major red flags to watch out for when considering a new launch project in India in 2025.

1. 3D Renders That Look Too Good to Be True

Developers often use polished 3D visuals that highlight premium finishes and dream-like landscaping.
But renders are marketing, not reality.
Always check previous completed projects, RERA-approved plans, and real site updates to understand what the builder actually delivers.

2. Possession Timelines That Feel Overly Ambitious

“Possession in 3 years” is everyone’s favourite line, but delays are extremely common.
Approvals, labour shortages, and supply issues can stretch timelines.
Rely on the RERA possession date and the builder’s delivery track record not the optimistic sales pitch.

3. Hidden Charges That Show Up After Booking

• The base price is just the headline. The real number comes after adding:

• Floor rise charges

• Clubhouse and amenity fees

• PLC

• Legal expenses

• Registration, stamp duty & GST

These additional charges can significantly increase the total cost.
Always ask for a complete, transparent cost sheet before making any decision.

4. Trendy Amenities That Don’t Add Long-Term Value

Some projects focus on aesthetic amenities like aroma gardens, themed landscapes, or quirky seating pods.
They look great in ads, but don’t really impact resale value or everyday usability.
Prioritize: open space ratio, water availability, ventilation, construction quality, and safety standards.

5. FOMO-Based Sales Tactics

“Only 3 units left,” “Price hike at midnight,” “Book now or miss out.”
These are classic pressure tactics designed to rush buyers.
A strong project sells because of its location, pricing, and builder credibility, not fear-driven urgency.

6. Launch Offers That Aren’t Real Offers

Many so-called “pre-launch discounts” are simply inflated prices rebranded as offers.
Compare pricing with market rates, nearby projects, and past launches by the same builder to know if the deal is genuinely competitive.

7. Promises Based on Future Development

Upcoming infrastructure like metro lines, malls, and IT parks can drive appreciation but only if they happen.
Don’t rely solely on proposed developments.
Evaluate the current connectivity, liveability, and existing social infrastructure before investing.

How Houzay Helps You Avoid These Red Flags

• Houzay ensures homebuyers make confident, stress-free, and well-informed decisions.

✔ 100% Verified Information

• Houzay checks RERA approvals, builder history, construction quality, and price accuracy, giving you clarity you won’t get from typical sales teams.

✔ No Sales Pressure, No Gimmicks

• We don’t push bookings.
  No FOMO marketing, no hidden agendas only honest, data-backed advice.

✔ Smart, Personalized Shortlisting

• Instead of showing 20 random options, Houzay suggests only the best matches for your budget, location preference, ROI goals, and lifestyle needs.

✔ Transparent Guidance Until Registration

From decoding the full cost sheet to verifying documents and helping with registration, Houzay stays with you at every step.

By: Aliza Tiwari

Brand Marketing Executive (Houzay)